Don’t Overthink Forever 21’s Bankruptcy Filing: It’s Just A Claasic Case of Overreach

Before anyone speculates on the role that environmental consciousness, online competition, social media and/or Gen Z tastes played in Forever 21’s bankruptcy filing, they should consider one inconvenient truth, revealed in court papers: that while the chain is losing $10 million a month on its international stores, “stateside sales are relatively strong”. Indeed, the chain’s demise could have been predicted by anyone who had been watching in recent years as it expanded into remote corners of the globe and assumed leases on large anchor spaces in lower-tier malls — a classic case of biting off more than it could chew…